semper (lat) [sem.per], adv, 1. always, all the time, endlessly, constantly.
adhuc (lat) [ad’hu :k], adv, 1. until now, until this moment, till this time, so far, up till now, again.
In latin, SEMPER & ADHUC means “from always until now”. This appellation symbolises perfectly the essence of our concept: the creation of unique watches containing in a restored mechanism, as a way to anchor an ancestral heritage in our time, for the many years to come.
Everyday, SEMPER & ADHUC leaves on a quest to find new mechanisms of different origins and calibres, which will constitute the core of our future models.
“Semper & Adhuc is my lovestory with watchmaking; it began during my childhood, a time when the infinitesimal and its wheels started to fascinate me forever.” Colin de Tonnac
Still only a young student in watchmaking, Colin de Tonnac provides himself with orphan mechanisms, which he brought back home after school to keep on experimenting the different techniques of the job. Fast enough, this hunt for movements gave birth to a true collection, from which some parts will later on be reborn inside the very first Semper & Adhuc watches.
After graduating in the Metiers d’arts at the college of Edgar Faure in Morteau, Colin works in a prestigious and independent manufacture in Geneva: Patek Philippe SA. First in the quality department, then as a lab technician in watchmaking, he keeps on improving his abilities in elaborating , optimising and assembling timekeepers. In August 2016, driven by a deep desire to set up his own business, he creates the project of his dreams: an elegant and time resistant watch able to recreate a strong and vibrant link between the object and its owner. But that is not his only wish. His brand will remain at a human size, with a voluntarily limited development, and it will be made in France.
Our logo is inspired by The legend of the Fates. The three Fates are the goddesses of the human destiny in the greco roman mythology. These three sisters held a mysterious thread, the epitome of lifetime. The first one wove the birth of the human being, the second one unroll the thread during the lifetime, until the third cut it short, marking the time of death. The thread thus represents the duration of human life so that the Fates whom may be seen as the first measurers, play the part in someway of the first watchmakers.
In this period of time characterised by a constant obsession for technical evolution, Semper & Adhuc has willingly chosen to swim against the current, and go back to strong and deep values. The workshop turns back to the past to rewrite the history of ancient mechanisms. But these components are nevertheless quite rare, and time is slowly watching their disappearance, so that uncovering them is quite a treasure hunt, a thorough and daily quest. As a consequence, we keep on searching new projects to continue the writing of our own history.
MADE IN FRANCE
Each and every watch is conceived, designed, manufactured and assembled in France. The Semper & Adhuc workshop is located in Bordeaux and works exclusively with local partners. We have strictly renounced to the use of standardized components easily available on the market since we want to remain creative and innovative.
THE PROJECT’S OPERATORS
During the past two years, Semper & Adhuc has seen quite a lot of persons taking part in its development and outcome as a young brand of french watchmaking. This ideal result would not have been possible without the enthusiasm and fabulous support of our generous contributors and first ambassadors, as well as all of our partners.
We thank each and everyone of you deeply and most sincerely, and we truly hope to continue to write together the Semper & Adhuc adventure :
Adrien, Alain, Albéric, Alexane, Alisée, Alma, Andrew, Anne-Sophie, Antoine, Armand, Aurélien, Axel, Ben, Benjamin, Benoît, Brade, Bruno, Carlo, Carole, Cécile, Charley, Charlotte, Chetan, Chris, Christian, Christine, Christophe, Christophe, Claire, Clara, Coralie, Cyprien, Cyril, David, Denis, Dominic, Douglas, Elsa, Éric, Fernand, Flore, Florent, François, Geoffroy, Gilles, Greg, Hélène, Hervé, Jared, Jason, Jean-Luc, Jean-Marc, Jean-Michel, Jonathan, Joris, Julie, Julien, Julio, June-Youp, Kamil, Kasia, Kévin, Krisna, Ladislav, Laurent, Lionel, Lucie, Maëlle, Magali, Marcel, Marie, Marie-Solange, Mathieu, Maxime, Michèle, Morgan, Myriam, Nadia, Najet, Nicole, Océane, Olivier, Pascal, Patrick, Pauline, Philippe, Ralph, Rémi, Rémy, Richard, Romain, Romaric, Sabrina, Satoru, Sébastien, Suguru, Thibaut, Thibault, Thierry, Thomas, Tiphaine, Vincent, Yannick, Zachary, toute l’équipe de l’Atelier Zelium et la région Nouvelle-Aquitaine.