Immédiate Originale

The Instantanée LIP by S&A is a 50 year old French movement from the mythical manufacture LIP in the heart of a new Semper & Adhuc watch. An hybrid watch combining past and present, the DNA of LIP and the DNA of Semper & Adhuc, heritage and perspectives. With the Instantanée LIP by S&A, Semper & Adhuc is getting closer and closer to manufacturing the 100% French watch; since the movement, the dial, the hands, the bracelet and the case are designed and made right here in France.

The Immédiate Transatlantique is the result of a Franco-American adventure. Created in collaboration with Bulova, Beyond the Dial and Semper & Adhuc, this limited edition model with a touch of Swiss quality celebrates another aspect of watchmaking history: the spread of know-how on a global scale.

It all begins with an early Bulova movement, which was developed in Switzerland between the 1940s and 1970s, then completed and assembled in the brand’s home country, the United States. Decades later, this same movement, acquired and restored by the French workshop Semper & Adhuc, became the heart of a new cushion-shaped watch with a blue, white and red dial.

Inspired from the ancient engravings of skymaps, "l’Instantanée originale" is the only model of our collection where the hours are actually written in every letter. This peculiarity has ensued a tremendous public success. The drawing is nicely highlighted by the play of colors on the dial, which combines nicely a cream colored background with the red pad printed, perfectly adjusted with the light grey watchband.

Very pure lines, a cerulean blue reminded by the hands….with its aesthetic, simultanoulsy symbol of tradition and universality, the "Instantanée classique" occupies a prominent place in our collection. Its round casing enhances elegantly your wrist, and can be worn easily with any style whatsoever.

Because of its cushion shape and its sharper edges, "l’Immédiate classique" is slightly more massive than the others. Its dark livery is adorned with a golden marking, in a voluntarily formal harmony, to perfectly incarnate the masterful elegance, passing thus easily the test of time.

"L’Inopinée originale" reflects firmly the spirit of the brand since its origin. The result of the colorimetric equilibrium between the black dial and the brown watchband in smooth leather is a pure aesthetic. The white hands browse skillfully the railway going from an odd hour to the next, allowing not only a new reading of time but a peaceful one.

This oval shaped watch is the smallest of the collection, but without a doubt, the most serious in its classical approach of the wachmaking codes: the white background of the dial contrasts strongly with the striking black marking, reminding a music score.